BQ seeks to be a full range hair care and beauty product producer and supplier dedicated to high customer satisfaction by rendering quality products and service to our customers. BQ was founded in South Africa Johannesburg as 100% black women owned and managed entity. 

It is our belief that Africa is producing the most beautiful, natural and organic skin and hair care products. Our BQ brand will reach for a share in that billion Rand market by creating quality products indigenous Africa oils and commodities such as whipped Shea butter, castor, jojoba, marula oils and many others. 

Industry Background 

The South African black hair industry is the largest sector and continues to grow. Despite challenging economic conditions and the global pandemic, the global beauty and wellness sectors remained strong and continues to thrive. The growing trend in South Africa specifically is expected to intensify. This stems from a number of factors including an increasing number of entrants into the job market and therefore the need to be perceived as well-groomed and professional, a strong and growing following of fashion and beauty trends as access to social media and the internet grows amongst others. Accordingly, the aggressive competition and heavy price promotion seen amongst competitors across various categories is likely to continue growing. 

More and more black women all over the world are choosing to wear their hair naturally, a cultural transition that has as much psychological value for them as commercial value for the manufacturers and salons finally catering to them. Wearing their natural hair makes black women feel liberated, confident, and different from others, giving them a tremendous sense of pride in being black while displaying their natural beauty. 

The Black haircare industry has undergone quite a transformation over the past five years and that should continue heading into the next decade. As more and more Black consumers are embracing their natural self and walking away from relaxers and chemically processing their hair, it is presenting opportunities for natural brands to enter the market. 

Despite the cost and the inherited cultural issues, and the fact that it has taken this long for the hair industry to cater to black hair in its natural form, consumers are embracing the market—a reward for a market that is finally embracing them. BQ has seen this gap in the market and embraces the challenge and we will ensure that our customers never feel that taking care of their hair is a burden.